The Story Concept: Building Relationships Through Video

FOUNDATIONAL VIDEO CONTENT

VIDEO ELEMENTS FOR ALL COMPANIES

In today’s marketing environment, the best way to build brand awareness is with video content. Our foundational video content is designed to do exactly that. We offer preset video offerings that can be acquired individually or packaged together.

BRAND PROFILE VIDEO

Want to make a great first impression? A brand profile video is essential content for any business. This is where you introduce the world to your business. This video includes 3-5 people giving their unique perspective on your business yet all sharing the same message. With supporting b-roll and compelling music, we take take your story and bring it all together into an inspiring two minute brand profile video.

COMEDIC ADS

Comedic content can catch the eye of new customers in a way other advertising just can’t compete with. And if you can make some one laugh, you’ll have their attention.

We love bringing the unexpected and have a lot of fun working on these ads with our clients. Producing comedic content requires a number of things to come together. The creative direction, the choice of actor or actress, as well as their delivery of the material. Then we add just the right supporting elements in post to enhance the overall piece.

VIDEO BUSINESS CARD

Nobody sells your business better than you. This a passionate video from you, the business owner, telling the viewer about you business. These videos focus on the “why” of your business, the products/services you offer, and how your company helps people. This video will showcase you interacting with your customers/clients as well as footage of the clients utilizing your products/services. We then add music, sound design, and graphics to create a video that clearly showcases you and your business.

THOUGHT LEADERSHIP VIDEO

Customers buy from those they know, like and trust. The more informed your target audience is, the easier it is to get them to trust you and purchase from you. And what better way to build your rapport and to become their trusted advisor than with thought leadership videos.

Our focus with thought leadership videos is simple. We take the top questions you hear from your clients and produce videos on those topics. If you have a number of services at your company, this can be a simple explanation video about each service, educating your target audience on why that service is so great and how it will assist them and bring value to them.

LIFESTYLE TESTIMONIAL SPOT

Your story being shared by a client/customer in an engaging way. A lifestyle Testimonial is powerful because of the manner of how the video is produced. When you have a client that is excited about your company and we produce a video that shows a personal level of how your company has helped them. When a client/customer is being taken care of, they are more than happy to share. Here is what makes up a Lifestyle Testimonial, it is solo interview of one client/customer singing your praises and talking about how great your company is. In addition to the interview footage we will also capture video of your client using your product/service and engaging with you and your company.

CONVERSATION SERIES

Let’s talk about it. A conversation series is exactly what it sounds like, it is a conversation between two people. Ideally this is between you, the business owner and a colleague or client/customer. Within the Conversation Series, it will be a multi-part series with each guest. The videos will focus on one topic at a time and be broken into short impactful videos no longer than 3 minutes in length.

DOCU-SERIES

In the middle of the action, this what a docu-series does for the viewer. This type of video content is based off of real life moments and encounters. You might be asking how can a docu-series benefit my business? For starters it is not your traditional type of video content that you find being produced for a business. Being a series means that the story unfolds over the course of a number of videos. The format and the flow of each episode follows predictable flow, but the content is unique and draws the viewer in.

VIDEO COURSE

Video Courses are explosive! Right now people are hungry for knowledge. We are able to produce video courses that range from simple to elaborate, but at the end of the day, it comes down to your content you are teaching. When we work with you to produce your course we are going to help you outline your curriculum and develop comprehensive plan to produce your online video course.