The Story Concept: Building Relationships Through Video

Quickly build your business with the

Together, we make it easy to share your brand’s story with video!

GET CLARITY ON YOUR STORY

Join the over 100 clients that have worked with The Story Concept to learn how to share their story.
  • Avoid the common mistakes most brands make when sharing their story

  • Learn how to confidently share the story of your brand with video

  • Gain influence and increace your brand’s digital presence while controlling the narrative

Gain access to our free 3-day Introduction to h22: Story AMPLIFIER COURSE

COMING SOON!

A STORY 75 YEARS IN THE MAKING

CASE STUDY: SALADMASTER

“THIS PROJECT WAS THE PERFECT WAY FOR US TO WRAP UP THE YEAR IN 2020”

Saladmaster worked with us on one project before in mid 2019, we produced a product video for them. At that time both Saladmaster and The Story Concept were brainstorming and working on different ideas and concepts of how we could work together again. Fast forward to Q4 of 2020 and we received a call from Saladmaster asking if we would be interested in working with them to tell the story of their of being in business for 75 years. We were honored and extremely excited to be considered for the project. We meet with the Saladmaster team and collaborated with them to tell their story. We produced two videos, one for internal use and this one for external use.

EACH STEP OF THE WAY

Dana Thornberg
Director of Global Brand Strategy

“Working with
The Story Concept
is like working
with family”

When we take on a project we focus on our client, their company, their people, and the story. With our approach of Adoptive Entrepreneurship, we look at your company as if it were our own. This means we look at your business from the outside in and become an entrigule part of your team. We help you discover the best solutions for your company by using video to create awareness and engagement while educating your prospective client base about your “why”, how you will enrich their lives, and broaden their possibilities.

Gain access to our free 3-day Introduction to h22: Story AMPLIFIER
FREE 30 minute strategy session

CONNECTING THE DOTS

OUR PROCESS

From Concept to Story – We know what it takes to focus your vision, create strategy, and build a unique video plan that creates trust and moves your audience to action. Our team goes all in with our clients and we are invested in the success of every project we produce.

WE DELIVER THE CONCEPT BEHIND THE STORY

We are trusted advisors to our clients because of our shared values, business principles, and decades of dedication to our profession. We take an adoptive entrepreneurship mindset which means we treat your business as if it is our own.

Our team brings many years of practical experience in helping businesses maximize their potential. It’s not uncommon for us to take complex problems and create simple, effective solutions. We take the vision, align it with our process, and deliver strategy-focused content.

NARROW THE SCOPE

Strategy is the core of everything we do at The Story Concept. As a business or brand, your “why” defines your audience. You’ll never be able to hit your target unless you can clearly define it. We begin with the end in mind, developing a unique strategy to take you from where you are to where you want to go.

We excel at taking your unique vision and creating a marketing plan that delivers the results you desire at a pace that makes sense for your business. Video marketing can look very different from business to business. Because of this, we tailor every engagement uniquely to satisfy the growth and trajectory of your organization.

STORY SHATTERS WALLS

We harness the power of story to authentically communicate to your audience. At the end of day, your organization is powered by people and people are who you serve. We create videos that connect people to your brand and help you stand out as a leader in the marketplace.

At the core, our heart is excellence! We give our very best to every client we serve. When you hire TSC, we don’t hold back! Regardless of the project, we use our best assets to generate maximum impact.

Our video distribution models are typically centered around social channels, video SEO, pre-roll ads, and online courses; creating a variety of digital touch points and sales opportunities.

CONVERSION

BRINGING IT ALL TOGETHER

Conversion is the culmination of vision + strategy + story. It is the process of communicating your message to the right people at the right time. We help our clients from concept to marketing rollout.

READY TO SHARE YOUR STORY?

need good text here

FOUNDATIONAL VIDEO CONENT

VIDEO ELEMENTS FOR ALL COMPANIES

In today’s marketing environment, the best way to build brand awareness is with video content. Our foundational video content is designed to do exactly that. We offer preset video offerings that can be acquired individually or packaged together.

BRAND PROFILE VIDEO

Want to make a great first impression? A brand profile video is essential content for any business. This is where you introduce the world to your business. This video includes 3-5 people giving their unique perspective on your business yet all sharing the same message. With supporting b-roll and compelling music, we take take your story and bring it all together into an inspiring two minute brand profile video.

COMEDIC ADS

Comedic content can catch the eye of new customers in a way other advertising just can’t compete with. And if you can make some one laugh, you’ll have their attention.

We love bringing the unexpected and have a lot of fun working on these ads with our clients. Producing comedic content requires a number of things to come together. The creative direction, the choice of actor or actress, as well as their delivery of the material. Then we add just the right supporting elements in post to enhance the overall piece.

VIDEO BUSINESS CARD

Nobody sells your business better than you. This a passionate video from you, the business owner, telling the viewer about you business. These videos focus on the “why” of your business, the products/services you offer, and how your company helps people. This video will showcase you interacting with your customers/clients as well as footage of the clients utilizing your products/services. We then add music, sound design, and graphics to create a video that clearly showcases you and your business.

THOUGHT LEADERSHIP VIDEO

Customers buy from those they know, like and trust. The more informed your target audience is, the easier it is to get them to trust you and purchase from you. And what better way to build your rapport and to become their trusted advisor than with thought leadership videos.

Our focus with thought leadership videos is simple. We take the top questions you hear from your clients and produce videos on those topics. If you have a number of services at your company, this can be a simple explanation video about each service, educating your target audience on why that service is so great and how it will assist them and bring value to them.

LIFESTYLE TESTIMONIAL SPOT

Your story being shared by a client/customer in an engaging way. A lifestyle Testimonial is powerful because of the manner of how the video is produced. When you have a client that is excited about your company and we produce a video that shows a personal level of how your company has helped them. When a client/customer is being taken care of, they are more than happy to share. Here is what makes up a Lifestyle Testimonial, it is solo interview of one client/customer singing your praises and talking about how great your company is. In addition to the interview footage we will also capture video of your client using your product/service and engaging with you and your company.

CONVERSATION SERIES

Let’s talk about it. A conversation series is exactly what it sounds like, it is a conversation between two people. Ideally this is between you, the business owner and a colleague or client/customer. Within the Conversation Series, it will be a multi-part series with each guest. The videos will focus on one topic at a time and be broken into short impactful videos no longer than 3 minutes in length.

DOCU-SERIES

In the middle of the action, this what a docu-series does for the viewer. This type of video content is based off of real life moments and encounters. You might be asking how can a docu-series benefit my business? For starters it is not your traditional type of video content that you find being produced for a business. Being a series means that the story unfolds over the course of a number of videos. The format and the flow of each episode follows predictable flow, but the content is unique and draws the viewer in.

VIDEO COURSE

Video Courses are explosive! Right now people are hungry for knowledge. We are able to produce video courses that range from simple to elaborate, but at the end of the day, it comes down to your content you are teaching. When we work with you to produce your course we are going to help you outline your curriculum and develop comprehensive plan to produce your online video course.

Quickly build your business with the

Together, we make it easy to share your brand’s story with video!

GET CLARITY ON YOUR STORY

Join the over 100 clients that have worked with The Story Concept to learn how to share their story.
  • Avoid the common mistakes most brands make when sharing their story

  • Learn how to confidently share the story of your brand with video

  • Gain influence and increace your brand’s digital presence while controlling the narrative

Gain access to our free 3-day Introduction to h22: Story AMPLIFIER