We first worked with Saladmaster on a product launch video in 2019 which ultimately became the most successful video they’ve produced to date. When it came time to produce videos for their 75th anniversary, we were honored to be selected to communicate this impressive milestone. Filming for a global company during a pandemic offered some real challenges but we made a way to connect, to understand the stories and even filmed some parts virtually to still make it all work together.
Our team collaborated with their marketing department and identified the unique aspects Saladmaster has used to build a global brand. We studied the history, interviewed executives and dealers alike from all over the world. As a result, we were able to discern the vision, build the strategy and communicate the Saladmaster story in such a compelling way that many who watched it were moved to tears.