At The Story Concept, one of our core philosophies is…
Video content layering gives you highly produced content as well as more cost effective content that drives traffic through social media and boosts your organic search by creating consistent video content. Think of it as building a cake. We create the base layer and then add content on top of it that supports and elevates the key messaging. There are many use cases for video content layering, but the key takeaway is that we create a strategic plan for how we create and rollout video on multiple platforms. This maximizes the use of your content and investment.
Video Content Layering, it’s our approach to strategically extracting, creating, and distributing content.
STEP 1: Extraction
This is where we discover key information from your leadership team, employees, and customers. We then collaborate with you on when, where, and how your story will be told.
STEP 2: Create
Taking that story and creating a series of videos that bring awareness, education, and engagement. At the end of the day, all of the videos work together to bring synergy to your marketing plan.
STEP 3: Distribute
It’s taking the strategy we built in step one and implementing your videos on the right platforms at the right time. These videos work together in a cohesive way to grow your business.
Many times Video Content Layering begins with a brand film.
This type of video communicates the heart and culture of your organization. It’s our flagship piece of content that helps your business stand out above your competition. From this foundation, we build supporting video content in the form of Video SEO or Story Amplifier Series videos that drive awareness to your brand and support your key messaging.
A brand film is essential content for any business. This is where you introduce the world to your business. This video includes 3-5 people giving their unique perspective while sharing a cohesive message. With supporting b-roll and compelling music, we take your story and bring it all together into an inspiring two-minute brand film.
This is how we produce a Brand Film:
Meeting 1 – One of our producers will reach out for a meeting where we will get to know you, your business, brand, and common FAQs. We will create focused questions to share the story of your brand to your audience. Once we have those answers, we will write a script.
Meeting 2 – Your producer will go through and rehearse the script for the video with you. Your producer will make notes and corrections as needed. They will then answer any other questions you may have before production day including logistics, what to wear, etc. Producer will walk everyone that is being interviewed for the film through the same process. This ensures that all on-camera talent will be prepped for the shoot day.
Our team takes care of all the production. Your producer will meet you on set and walk you through the whole process. The production team captures all of the content.
Our team will take the footage from production day and begin the editing process to include additional b-roll. This includes color grade, audio sweetening, licensed music tracks, and graphics package for videos. Delivery and distribution will be achieved on schedule (usually a 2-4 week turnaround).
Brand Films Samples
HOPE FARM
ONE HOUR AIR FORT WORTH
AMAZING ENTERPRISE LLC, SALADMASTER DEALER
NESPON SOLUTIONS
THE WARM PLACE
MY PROFESSIONAL PLUMBER KNOXVILLE
When you want a deeper dive into your company, The Story Amplifier Series is your go to video content!
The Story Amplifier Series is a natural next step for showcasing specifics about your brand. It’s filmed as conversational style videos to create a greater connection and relatability with your audience. This is your chance to take a deeper dive into your business and showcase what makes you special and how uniquely you serve your clients.
This is how we produce The Story Amplifier Series:
Meeting 1 – One of our producers will reach out for a meeting where we will get to know you, your business, brand and common FAQs. We will create focused questions to share the message you want to convey to your audience.
Meeting 2 – Your producer will go through and rehearse each question for the videos with you. Producer will make notes and adjustments with you. You will also get any other questions answered before production day including logistics, what to wear, etc.
Our team takes care of all the production. Your producer will meet you on set and walk you through the whole process. You’re the star for the day!
Our team will take the footage from production day and begin the editing process. This includes color grade, audio sweeten, licensed music tracks and graphics package for videos. Delivery and distribution will be achieved on schedule (usually a 2-4 week turnaround).
STORY AMPLIFIER SERIES Samples
FREEDOM SHIELD
KORAZON CLOTHING
NATE FOR TEXAS DISTRICT 93
JEDEDIAH – WEALTH STRATEGIST
We believe in the power of video and so do search engines!
We work with you to produce packs of optimized, strategic videos at a price point that delivers massive value.
This content is then dripped out over a period of 3-6 months. We call this Video SEO and is it
DONE FOR YOU VIDEO MARKETING!
By employing a continuous drip of video marketing content, SEO videos create engagement and help extend the communication reach of your company. These videos work great on your website, social media platforms, social media ads, email campaigns, and in sales funnels.
This is how we produce VIDEO SEO:
Meeting 1 – One of our producers will reach out for a meeting where we will get to know you, your business, brand and common FAQs. We will create focused questions that answer the questions your target audience is asking.
Producer Follow Up – Your producer will then work with our writing team to create scripts. From there, your producer will send you scripts to look over so that you can be prepared for the shoot day. All scripted content will be read from the teleprompter, no memorization needed. Once on set, our producer will coach you to help your flow and keep the content feeling conversational. Or you can choose from one of our professional on-camera talent personalities who is ready to deliver all of the videos for you!
Our team takes care of all the production. Your producer will meet you on set and walk you through the whole process unless you are using on-camera talent. In that case, you simply sit back and relax while we take care of the whole shoot! You don’t even need to be on set!
Our team will take the footage from production day and begin the editing process. This includes color grade, audio sweeten, licensed music tracks and graphics package for videos. Delivery and distribution will be achieved on schedule (usually a 2-4 week turnaround).
VIDEO SEO Samples
ONE HOUR AIR FORT WORTH – OWNER ON CAMERA
MY PRO PLUMBER – WITH PROFESSIONAL ON-CAMERA TALENT